If appropriately used, chatbots can be an unstoppable force in the marketing industry. A lot of experts predicted in ten years ago that by 2020, more or less 85% of the interaction between businesses and their target market will be handled by Artificial Intelligence or non-human technical support unit like chatbots.
This artificial intelligence software is more than just a customer service bot. Chatbot marketing can be used to find leads (or lead generation), improve customer engagements and do market research.
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Why do we need this artificial intelligence software?
The need for bots comes from a lot of factors like the lower cost of the services provided by the companies, create corporate messaging consistencies, as well as non-stop marketing efforts to design and create brand awareness. One of the primary factors why the industry needs chatbots is that customer service on the Internet is 24 hours a day, seven days a week support operation that never closes.
The cost of providing services using human operators only is prohibitive. These human operators can be used together with bot software to help lower the overall operational costs. For example, if the consumer request can’t be handled by the chatbot properly, customers can request human-operator assistance in systems like this for immediate support.
The need for human assistance will become less and less as artificial intelligence chatbot programs are starting to improve, as well as their ability to recognize different language significantly improves dramatically.
Advantages of using artificial intelligence bots for customer service marketing
The advantages of using bots are well proven in the customer service industry. But a lot of these come from extending its interface and customer contact to include the marketing effort. This software is widely used in the financial and banking industry.
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These platforms are also used heavily in the travel and automotive industry for customer service support. One of the trends these days and should not be missed by business owners is that most customer service support incidences are a potential marketing opportunity.
For example, offering discount coupons at every bot session to thank the clients or customers is an effective way to create new sales revenue from the process. It is a sales revenue that would otherwise be missed by a lot of business owners.
Bots start the sales cycle
The artificial intelligence may start the conversation with customers before they talk with a salesperson. There’s a natural defense mechanism that operates when a customer has an uncomfortable feeling of being sold things that they don’t want. It is intuitive for a human being, not to be manipulated with high-pressure tactics from salespeople.
With artificial intelligence, a customer can get their queries answered, hear any essential suggestions in a non-threatening and friendly way, as well as feels less intimidated. The power to end the chat at any given moment can give customers full control over the process, which is for them is very comforting.
AI and chatbots
AI or artificial intelligence is an advantageous computer system when supporting chatbots since the algorithms can be designed to improve with the machine learning automatically. Patterns in the information are not that obvious and counterintuitive can be discovered by the artificial intelligence programming.
Artificial intelligence is used to analyze customer profiles and interact with the firm or company that come from using chatbots. It allows virtual consumer profiles to be developed that can be used to help predict consumer needs. Using AI programs this way will allow a company to make a sales pitch to potential clients that are most likely to buy or use their products or services and will become the best clients in the next future.
Data mining of data collected by AI bots
The information collected by the bot is interesting to analyze. Not only that, these data are not limited to just one institution. A considerable amount of data is available from other firms that they collect by their AI bots and other systems.
A practical application of the process is using a firm’s bot history, as well as client accounts data to help generate a virtual client profile of the type of people who represent the firm’s best customer. Then by using data mining of these vast data from other systems, the firm can know, locate or market the company’s services or products to acquire new consumers that match their virtual consumer profiles.
The dominant trend in the marketing world is to use all the features of these bots for all the advantages described and to target consumers more effectively in ways that can increase sales with less human intervention. Most companies, no matter how small or big, should focus their efforts on using these platforms for marketing their products and services.